04 Oct How To Make A Successful Exhibition Display
If you have a business and you have a big exhibition coming up, a great exhibition display can help you stand out so that your stand gets the attention it deserves.
It’s important to attract the attention of as many people as possible when you’re at an exhibition in order to further your business, increase your profits and develop a brand name for yourself which is reflective of your business values.
To ensure you pull in as many people as possible, there are a few things you need to consider.
Stand Out From The Crowd
Figuring out how to stand out at an exhibition is one of the most important things for your success. If you just fade into the background, your exhibition display won’t be a success.
You can stand out from the crowd by using unique and vibrant signage, giving out insightful information or offering your passers-by something extra for their trouble. Free samples of info that they could only obtain from the exhibition gives your stand exclusivity and attracts a wider audience.
You’ll also need to consider your signage design. It needs to perfectly reflect your branding so that people remember your business after the exhibition has finished. However, you’ll need to also consider bright, vibrant colours to attract people from a distance and the clarity of your text on each sign. Words stick in peoples’ minds, so you need to deliver a clear and concise message on each sign you use.
Consider The Layout Of Your Exhibition Display
Prior to arrival you should assess the location of your display and consider which elements will be able to be seen from a distance. Signs located in these areas should have minimal text but offer something to draw in people who might see from further away.
Smaller signs with more detailed information should then be placed lower down on your exhibition display to be read by people closer by.
Even these signs should contain information to entice viewers to ask more questions. The idea is to get people to come and talk to you.
Good Exhibitions Have Good Interactivity
A good exhibition display offers something back to reward those people who have taken the time to come and visit your stand. This could be in the form of samples, extra information or exclusive gifts for those people signing up or taking an interest in what you have to offer.
You can only speak to a finite number of people in one day, so a good way to capture the others is to use activities or interactive TV screens on your stand to give out more information to those people who don’t get to speak to you directly.
Pumpkin Sign and Display provide amazing, eye-catching signage to ensure you make an impression at your next exhibition. For professional advice or ideas surrounding your exhibition branding, contact Pumpkin today. Our dedicated team will help you to design and create fantastic signage that stands out from the crowd.