Pantone Selection for Signs

The Significance of Colour in Signage Design

In the world of signage design, there’s a lot more to it than just choosing fonts and graphics. One often overlooked but crucial aspect is the use of colour. The colours you select for your signage play a significant role in conveying your message, attracting attention, and influencing emotions. 

We’ll explore the importance of colour in signage design and how it can impact your business.


Colour Psychology

Before delving into the specifics of how colour affects signage, it’s important to understand colour psychology. Different colours evoke different emotions and responses from people. For instance:


  • Red: Often associated with excitement and urgency, red can grab attention and stimulate appetite, making it a popular choice for food-related businesses.
  • Blue: Blue is often linked to trust and dependability. It’s a common choice for corporate signage to convey professionalism.
  • Green: Green is associated with nature, health, and relaxation. It’s frequently used in signs for eco-friendly businesses or health-related services.
  • Yellow: Yellow is a vibrant and cheerful colour that can convey optimism and youthfulness. It’s often used to draw attention to special offers or sales.
  • Black: Black signifies sophistication and elegance. It’s frequently seen in high-end retail and luxury brands.

By understanding the psychological impact of colours, you can strategically choose the right colours for your signage to communicate the desired message and elicit specific responses from your audience.


Visibility and Readability

In addition to conveying emotions and messages, colours are essential for ensuring your signage is visible and legible. 


Here are a few considerations:

  • Contrast: High-contrast combinations, such as black text on a white background, are typically the most readable. Using low-contrast colours can make your message difficult to decipher.
  • Legibility: Select colours that make your text stand out. For example, avoid using light grey text on a white background or dark blue text on a black background, as they can be challenging to read.
  • Illumination: Consider how your signage will be lit. Some colours may appear differently in natural light compared to artificial lighting, impacting visibility.

Branding and Consistency

Consistency in branding is key to building brand recognition. The colours you use in your signage should align with your brand’s colour scheme and logo. This consistency reinforces your brand identity and makes it easier for customers to recognise your business.


In the world of signage design, colour is a powerful tool that should not be underestimated. It can convey emotions, attract attention, and enhance brand recognition. When designing your signage, carefully consider the psychological impact of colours, ensure visibility and legibility, and maintain consistency with your brand identity. By doing so, you can create signage that looks good and effectively communicates your message to your audience.


Need support in choosing your brand colour? Contact Pumpkin Sign & Display, your professional high-quality signage and graphics printing business on 01536 402216 or

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