30 Aug Good Poster Design: 5 Things That Must be Included on a Poster

Essential Elements for Effective Poster Design: 5 Must-Haves

Posters are a great way to communicate information, promote events, or sell products and services. They work by getting information to the reader in a fast, simple manner, all whist colourful and eye-catching to look at. However, in order to be effective, all posters need to be well-designed and informative. This can be achieved by following 5 essential rules during the all important poster design process. 

Poster Design Should Always Feature a Clear and Concise Message

The most important part of any poster design is the message; what do you want people to know from your poster? Make sure your message is clear, concise, and easy to understand. Use simple language and avoid jargon to get the best results. Incorporate key statistics to get the reader’s attention, or bullet point information to get your message across fast. 

A Strong Visual Element

People are more likely to notice and remember a poster with a strong visual element. This could be an image, a logo, or even just a bold font or colour. The visual element should help to reinforce your message and make your poster design more eye-catching. If you’re a brand or business, ensure that your poster’s visual design matches your brand’s. 

Give Your Readers Somewhere to go With a Call to Action

What do you want people to do after they see your poster? Tell them to visit your website, sign up for your mailing list, or come to your event. The call to action should be clear and concise, and it should be easy for everyone to understand. Keep any words to a minimum here for the best results. For example, a simple ‘sign up today’ will usually do the trick.

Include Contact Information

Make sure people know how to get in touch with you if they have any questions. Include your website address, email address, or phone number on your poster and make it clearly visible for readers. The visual elements of poster design are pointless if your readers cannot reach you. 

Include Branding on Your Poster Design

Use your brand colours, fonts, and logo to create a cohesive look for your poster. This will help people to recognize your brand and remember your message

What Else Should Your Poster Include?

For the very best results when design a poster, here are some additional tips:

• Use high-quality images or graphics.
• Choose a font that is easy to read from a distance.
• Use a consistent layout throughout the poster.
• Keep the text concise and to the point.
• Use white space to make the poster easy to read.
• Proofread your poster carefully before printing it.

High Quality Poster Design With Pumpkin Sign and Display 

By following these tips, you can create a poster that will help you achieve your marketing goals. If you need help with your poster design, Pumpkin Sign and Display can help. Our banner and poster services use the latest print technology to create high quality, internal and external products that can be made in a wide range of sizes.

Contact Pumpkin Sign and Display to find out more about our poster and banner design services.